APA   Click to copy
Prónay, S., & Buzás, N. (2015). The Evolution of Marketing Influence in the Innovation Process: Toward a New Science-to-Business Marketing Model in Quadruple Helix.

Chicago/Turabian   Click to copy
Prónay, Szabolcs, and N. Buzás. “The Evolution of Marketing Influence in the Innovation Process: Toward a New Science-to-Business Marketing Model in Quadruple Helix” (2015).

MLA   Click to copy
Prónay, Szabolcs, and N. Buzás. The Evolution of Marketing Influence in the Innovation Process: Toward a New Science-to-Business Marketing Model in Quadruple Helix. 2015.

@article{szabolcs2015a,
  title = {The Evolution of Marketing Influence in the Innovation Process: Toward a New Science-to-Business Marketing Model in Quadruple Helix},
  year = {2015},
  author = {Prónay, Szabolcs and Buzás, N.}
}